Top New Betting Sites in the United Kingdom – February 2023

With hundreds of new betting sites debuting annually, it can be difficult to keep up with the online betting landscape. To make your life a little easier, we have reviewed the newest betting sites and compiled a list of our favorites. By clicking “visit site” on the links below, you can receive a welcome bonus from any of these newly licensed bookies.

Why Join a New Betting Website?

You may be wondering why you should join a fresh betting site rather than an established bookmaker. There are obvious benefits to signing up with a well-known company, but there are also benefits to selecting new bookmakers. Let’s investigate some:



Free Bets: Sports betting is one of the most competitive sectors, and new UK betting companies must differentiate themselves from the competition to be successful. One way they achieve this is by offering new and existing consumers free wagers. You’ll be able to put your free bets on a broader choice of markets, as these sites typically have lower minimum odds requirements than older ones.

Apart of free bets and promotions, the easiest method for new UK bookmakers to distinguish themselves is by offering better odds than the competition. If a new sports betting website can offer you better odds on the same market than your current bookmaker, there is no reason not to give them a shot.

New features are one of the most distinguishing characteristics of new betting websites. As a means of enticing new clients, nearly every new betting site offers at least one distinctive or novel betting option. Frequently, older bookmakers must play catch-up.

Security & Reliability: One of the prerequisites to launching a successful online betting website is to earn the bettors’ trust. The top new betting sites in the United Kingdom are always sensitive to security, ensuring the safety of their customers’ personal information. This is also a strength of the greatest older bookmakers, but their standards are frequently matched by newcomers to the industry.

There are already a variety of payment options available to online wagering customers. It should come as no surprise that new betting sites in the United Kingdom provide a variety of financial methods, as they seek to attract as many customers as possible. In addition to e-wallets such as Skrill and Neteller, they also accept debit cards and PayPal, so you won’t be left stranded.

Top New Betting Sites UK February 2023 – Our Choices

Now that you understand what to look for in a new betting website, why don’t we introduce you to some of our favorites? Before delivering our findings to you, the bettor, we analyze and evaluate all newly released betting sites.


This is a list of the leading new bookmakers on the market. This section is frequently updated, so bookmark this page to access the most recent deals.

BetGoodwin is a brand-new betting website that clearly understands its intended audience very well. Bets on horse racing should be a focus for every new UK bookmaker, and this site does a fantastic job with its racing product.



It comes as no surprise that this site succeeds in this area, given that it was created by the same business responsible for the Goodwin Racing telephone betting service.


There are money-back specials on horse racing with free bets, regular odds increases, and a vast array of markets with competitive odds. If you wish to place wagers on the go, there are also convenient iOS and Android apps available.


To take things to the next level, we would like to see horse racing live streams added in the future, but BetGoodwin is an intriguing new betting service that is already fighting with the industry’s titans.


BetGoodwin Advantages and Disadvantages


Classy horse racing segment

Money-back offers

Strong cash out capability


No live transmissions

No VIP programme

Vegas Mobile Sports is one of a handful of new UK betting sites attempting to expand an established casino product.



After completing a simple registration and verification procedure, new customers receive a significant welcome incentive.


The Vegas Mobile Sports platform is well-known among British gamblers for its frequent promotions, which include cash backs, tournaments, risk-free bets, and many others.


Vegas Mobile Sports is a touch low on horse racing markets, but football punters are well looked-after with ultra-competitive odds and some amazing promo offers.


The thorough sports calender option that includes the entire following week is our favorite feature. On the left side of the page, there are sport-specific filters that allow users to browse all forthcoming events or focus their search by sport.



Odds on football games

Constant promotions

Cons Comprehensive sports calendar function

Lacking in horse racing market depth

There are no racing live streams

Monster is likely well familiar to Esports bettors as one of the top new betting platforms for Esports markets.



In addition to an impressive welcome bonus, Monster provides a £5 no-deposit bonus for its casino games. But, you cannot access the free wager if you already have an active casino account.


In addition to the vast selection of markets offered by Monster, we’re big supporters of the Monster Rewards Program, which allows players to collect points through tasks and leaderboards. You can redeem your points for free bets and extra cash in Monster’s online store.


Monster has limited horse racing markets, but offers regular odds boosts and other promotions on a wide variety of other sports. We especially like Monster’s boosted payouts on winning accas: the more legs that come in, the larger your prize.



Outstanding rewards program

Regular odds increases and offers


Lacking in horse racing market depth

No live transmissions

Best Software Suppliers for New Betting Sites


New bookies will join up with the industry’s top online betting software developers to provide bettors a streamlined experience. The outcome should always be a seamless experience that enables you to place bets quickly and with minimal effort.


When launching, a new sports betting website will have two distinct options: to develop its own technology or to use an off-the-shelf technology provider.


To create its odds and manage its platform, a bookmaker will require a huge team of odds compilers and a large team of developers. Even the largest and most established bookmakers, including bet365 and William Hill, receive real-time odds data from providers such as OpenBet, Betradar, and Geneiety. These vendors provide a high level of customizability, allowing bookies to distinguish themselves from one another.


Yet, numerous new online bookies utilize award-winning technology suppliers such as SBTech and Kambi to power their sports betting systems. That allows them to offer a wealth of markets on a number of sports without having to employ an army of odds compilers and developers.


You will frequently find that the layout, betting markets, and odds on these sites are identical. Each platform can then deliver a unique experience by picking bespoke bonuses and promotions and incorporating its logo and colour schemes onto the platform.


Kambi and SBTech are the most popular providers among new online bookies, but Inspired Gaming powers a significant number of virtual sports. Betradar is the leading provider of real-time data, Geneiety is a multi-channel platform, and OpenBet is a giant of the business, so they are always names to keep in mind.


Which New Online Gambling Websites Should You Avoid?

When evaluating new betting sites, there is essentially only one red indicator to watch for. A gambling license is the only reliable indicator of whether a website is trustworthy.


The UK Gambling Commission, the Malta Gaming Authority, and other boards across the world grant gambling licenses. These licenses guarantee that a site adheres to all rules and regulations associated with operating a gambling website.


Every new betting site included on this page has a gambling license from the UK Gambling Commission, indicating that they are all regulated.


If you encounter a website not listed on this page, you may typically browse to the bottom of its webpage to determine whether or not it has a license. If they do, a logo of the UKGC or a comparable board and a license number will be shown.


New Betting Sites in the United Kingdom – Important Takeaways

New betting sites provide a novel approach to online sports betting compared to established betting services. New UK bookmakers are always worth a look, regardless of whether they feature distinctive modern looks, alluring incentives, or market-beating odds on a variety of sports.


Our mission is to provide you with information and links to the best new UK betting sites. Our devoted review team scours the crowded UK online sports betting industry for the best new betting sites.


This category lists the new sports betting sites that meet our stringent standards. Not all new bookmakers are featured on this page. For those who do, we are confident in recommending the following websites due to their credibility and superiority.


Join one of the top new UK betting sites to wager on the most popular sports and events, and receive a welcome bonus while you’re at it!



British Gambling Commission


Independent Gambling Arbitration Service (IBAS)

The Gambling Control Commission of Alderney

Isle of Man’s Gamblers Anonymous Government – Gambling and E-Gaming: Understanding Online Sports Betting Industry Convergence

Indications of Internet Sports Betting Policy Regarding Culture

Leave a Comment

Your email address will not be published. Required fields are marked *